{"id":262,"date":"2011-02-07T07:56:51","date_gmt":"2011-02-07T12:56:51","guid":{"rendered":"http:\/\/www.squarebore.com\/?p=262"},"modified":"2011-02-07T07:56:51","modified_gmt":"2011-02-07T12:56:51","slug":"chevy-revives-see-the-usa-with-glee","status":"publish","type":"post","link":"https:\/\/www.squarebore.com\/?p=262","title":{"rendered":"Chevy Revives &#8220;See the USA&#8221; with Glee"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.squarebore.com\/wp-content\/uploads\/2011\/02\/Glee_Hero_Image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-263\" title=\"Glee_Hero_Image\" src=\"http:\/\/www.squarebore.com\/wp-content\/uploads\/2011\/02\/Glee_Hero_Image-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.squarebore.com\/wp-content\/uploads\/2011\/02\/Glee_Hero_Image-300x168.jpg 300w, https:\/\/www.squarebore.com\/wp-content\/uploads\/2011\/02\/Glee_Hero_Image-1024x576.jpg 1024w, https:\/\/www.squarebore.com\/wp-content\/uploads\/2011\/02\/Glee_Hero_Image.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Popular TV Show Evokes the Past with Musical Number<\/strong><\/p>\n<p>The Camaro convertible, Cruze, and Volt were featured in a dream sequence commercial in which the \u201cGlee\u201d cast sings\u00a0\u00a0 \u201cSee the U.S.A. in your Chevrolet,\u201d bringing to life for a new generation the classic jingle popularized by Dinah Shore in the 1950s.<\/p>\n<p>\u201cWe saw this as an opportunity to cap off an unprecedented day for Chevrolet,\u201d said Joel Ewanick, global chief marketing officer of General Motors. \u201cThe ads shown during the Super Bowl highlighted key Chevrolet products in a traditional way, but the \u2018Glee\u2019 tie-in is a new realm for integration with a hot show on the big day.\u201d<\/p>\n<p>The two-minute Chevrolet spot aired during\u00a0a special \u201cGlee\u201d episode after the game, with silver Chevys on a white background in a scene reminiscent of a 1930s Hollywood musical. The cast\u00a0sang and danced around the Chevys while performers dangled from the ceiling by white sheets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular TV Show Evokes the Past with Musical Number The Camaro convertible, Cruze, and Volt were featured in a dream sequence commercial in which the \u201cGlee\u201d cast sings\u00a0\u00a0 \u201cSee the U.S.A. in your Chevrolet,\u201d bringing to life for a new &hellip; <a class=\"more-link\" href=\"https:\/\/www.squarebore.com\/?p=262\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-chevrolet"],"_links":{"self":[{"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=262"}],"version-history":[{"count":2,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=\/wp\/v2\/posts\/262\/revisions\/265"}],"wp:attachment":[{"href":"https:\/\/www.squarebore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.squarebore.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}